Shooting the new Talkshawk ad was
indeed an exhilarating ride. With a production of mega proportions, the new
Talkshawk TVC was shot in Baroda & Soorat, India.
The TVC showcases Ali Zafar and Aminah Haq along with the return of Sonia Jehan.
The inclusion of Sonia was a well-thought out decision, as she was much admired
by consumers. By popular demand of her fan base, Sonia was specially written
into the concept of the TVC, and portrayed in an array of avatars, each
showcasing different colorful costumes and elaborate dance sequences. It is
anticipated that her inclusion will add more energy, glamour and beauty in the
TVC, and will be appreciated by fans all over.
The new Talkshawk ad is accompanied
with the fresh face of Aaminah Haq. The pre-launch teaser print and TV ads
created an exciting build up to the actual commercial in an innovative and
arresting manner. With a production of mega proportions, the new Talkshawk
commercial shot mostly in Old City Lahore, has taken Pakistan by storm. The
production crew led by famed director, Asad-ul-Haq, had to lock down some of the
most crowded locations in Lahore for a whole day, including CooCo’s Den, Shahi
Qila, Masjid Wazir Khan and Al-Hafeez Plaza. With larger-than-life imagery, the
usual song and dance routine has been replaced with some exciting stunts under
the expertise of the foreign stunt crew, Ace Stunts. Specially hired from
Malaysia, this team of professional stunt men and riggers is part of the Fear
Factor Asia stunt team and also used for international films.
Talkshawk’s
third TV commercial was shot in India, this time in Goa on the harbor. Most of
the production crew remained the same, except the Director of Photography this
time was Shiva, best known for his work on “Lagay Raho Munna Bhai”. Feroz Khan
was brought back to choreograph the sequences in this commercial as well. ET
Studios brought a new tune for Talkshawk 3.
The action was moved from a train to a moving yacht. With the intention of
making this commercial more adventurous and engaging, the two heroes danced and
acted in the style of a musical film or theater play. They also jumped from
boats. The shooting took place on the pier, where a whole bazaar was created on
the harbor.
This remained a memorable ad and also Sonia’s last as the Talkshawk brand
ambassador.
Wednesday, April 15, 2009
ALI ZAFAR with AMINA HAQ & SONIA JEHAN pics
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